The Pinnacle Press

Pinnacle Printing & Design is proud to announce we have a wonderful Yelp! page, with some reviews, but we would love some more feedback!

Your feedback and reviews helps us do a even better job, or if it is all positive it just makes us feel good! And don’t worry, you review us and we would be glad to review you as well!

Yelp – http://www.yelp.com/biz/pinnacle-printing-and-design-tempe

Also, we have enter the social media world in many different areas other than the blogosphere!

Fan us on Facebook – http://www.facebook.com/home.php?#!/pages/Tempe-AZ/Pinnacle-Printing-Design/128564147158383

Follow us on Twitter – Pinnacle_AZ

Thanks for all your Yelp help.  We look forward to the feedback!

A great question I was recently asked was “Why should I use Pinnacle Printing & Design?” It’s a pretty simple question but it’s one I never had put to me so directly. It really made me think about the value we offer at Pinnacle Printing & Design and why it is that we have such good relationships with our clients. There are all the standard answers about quality and professionalism but there are many companies around that will do a compedent job. There is more to the answer of what makes us stand out than that. We actually think of ourselves as a customer service organization, which just happens to be a commercial printer. This attitude along with the experience and excellence of our pressmen, designers and customer service staff is at the core of the answer.

For example, we are a big enough company that’s capable and experienced enough to do a first rate job on any project we undertake, yet still remain small enough that we all are able to build personal relationships with our customers. It’s this personal service that is vital to delivering the best customer experience possible. It’s all about viewing each job as not just another task to perform but having the perspective that it is helping someone’s business grow and prosper. Knowing that something as simple as a business card has an impact on the impression a business makes is a great motivation to do an excellent job and it’s an attitude our customers really respond to.

It’s also about having a great staff. Having people around you that have been working in the printing industry for decades is a great situation to be in. As a graphic designer with over a decade in the industry, I still have not come across every possible printing situation. Knowing that when I am planning a project there are people here who can offer solutions to the challenges that come up when designing a printed piece is priceless and it’s something that translates into a real value for our clients.

Combining industry experience with our service focused attitude let’s us becomre more than just a impersonal service. We are problem solvers that offer real savings in time and money. Often just having a different perspective let’s us suggest things like running jobs a certain way or using different papers. This can help prevent distaterous printing decisions that lead to costly reprints. Paying attention to what our customers are looking for has led us to add many services like mailing facilitation, printing small runs, and offering digital printing so we can service short run printing orders as well as offer better service and reduced printing costs.

Unlike many other companies in our industry, we pledge to honor our commitments, stand behind our words and our work, with our Satisfaction Guarantee. We treat our customers with the respect, dignity and professionalism they deserve. It’s these values, our experience and our services is why I would tell any business they should choose Pinnacle Printing & Design.

Over the last several years marketing strategies have been changing. Although direct mail is still powerful and effective, and should be a part of everyone’s marketing toolbox, today’s customers expect a more personal approach when being contacted. One great way to personalize your customer mailings is to print cards and envelopes that are addressed directly to the recipients. What’s more personal than getting an envelope containing a card addressed to you in the mail? It is something that stands out from the norm, and it can let you send a personalized message that connects you and your business to your client.

Here are five direct mail piece ideas you can use that incorporate your brand identity and a personal message to your client.

1. Invitations: Everyone loves to be included and receiving an invitation in the mail gives the message that you’re appreciated. Events such as grand openings or even re-openings are a good opportunity to introduce your business to customers both old and new.

2. Announcements: A good way to start a buzz about your company is sending out an announcement card. It can be a small message about something you’re proud of, or it can be just to let people know about a great new product or service you’re offering. It builds an air of excitement and can give the recipients a VIP feeling.

3. Thank You Cards: There is no downside to sending a personal thank you card. Sending personalized thank you cards is a dying art, however the feelings that come when you know you’re appreciated remain the same. By using thank you cards for business, you can show appreciation for clients and employees, earning loyalty from both.

4. Note Cards: You can really connect with someone by sending them a card with a personal note. You can drop the note cards into an invoice or statement for example. Often underused, a hand written note does both parties a world of good and printed with your company branding it goes a long way to reinforce your company’s image.

5. Holiday Cards: The holidays always arrive sooner than we’d expect. A custom made greeting card with a personal message from your company is one way to convey to a customer that they are appreciated and to thank them for their patronage.

Direct mail is still a great way to promote your business to your current clients or to reach prospective ones. By creating a unique and personalized mailing you can increase the chance your mailing is read, and the chance that it’s well received.

If you are thinking about starting a direct mail campaign Pinnacle Printing & Design can help. We offer graphic design services that can help you bring your ideas to a print. We also offer mailing facilitation services so we can assist your direct mail marketing from start to finish. Contact us at 480 383-8787 for a free no-hassle quote or feel free click to button below to fill out our online quote request form.